An email API (application programming interface) gives applications access to the functionality available in an email platform, such as generating and sending transactional emails, manipulating templates, and enabling access to email metrics.
Email APIs are recommended for organizations that are able to build custom functionality into their chosen application. If you have this ability, email APIs have a lot of applicability. For example, they can help you reach your targeted audience through transactional emails and bulk mailing.
Email APIs help in email deliverability by making messaging easier for both senders and recipients. An API ensures that a message is sent to a predetermined audience--usually through a list created by the sender--and eliminates the need for large numbers of time-consuming, manually generated messages.
Track engagement metrics like opens and clicks, use hourly data to determine the best time to send your emails.
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